Amazon SEO: A Guide to Improving Amazon Rankings

Did you know that 55% of online shoppers go to Amazon to start a product search?

"Amazon has become a reference for consumers," Jason Seeba, director of marketing at BloomReach, told Bloomberg Tech. “Consumers find products and prices on Amazon first.

If you’re looking for products that your target audience likes and finds useful, it’s Amazon. In order to get your Amazon online, you need to use some SEO tactics to showcase your products and business.

The following will serve as your guide email list to optimizing and ranking your products on Amazon on the world's largest retail site

Learn about Amazon Results Pages

Learn about the intricacies of how Amazon presents products that are good for your products. They have almost two result page formats.

List view with 15 product results covering all departments.

When searching for specific categories and departments, each page displays 24 results.

Understanding results pages is a bit like knowing how many positions are on a Google results page, with their own ad types and organic search results.

The other key part of the Amazon results page is the filter field (sidebar) located on the left side of the page.

Users of the navigation filter will get a subset of the original search query. This makes it increasingly important to complete all fields in your product listing.

For example, if you're searching for 16GB iPhone 6 listed", you'll want to make sure the field is filled in when the iPhone is listed. Otherwise, consumers interested in only 16GB of RAM may miss your listing.

There are also sponsored products listed at the bottom of the results page. These products are PPC optimized, just like AdWords ads you can find on Google sites.